sometimes it’s worth it – for example, the store brand milk or bread are perfectly fine.
sometimes its better to shell out for the real thing –
Target popcorn – it doesn’t pop very well and tastes a little stale
offbrand nutella – not nearly as good. doesn’t spread well, tastes funny.
generic dairy products – aside from milk, which holds up pretty well, dairy items such as cream cheese and block cheeses are risky. The quality is all over the place – Publix (SW/Florida) has pretty good cheese, but Target cream cheeses are iffy.
Generally it’s bad to buy something that like Nutella or Cheezits that have a very specific taste. Off-brand bbq chips, not so much.
4/21 – I don’t know whether it’s bad because it’s fat free or if it’s the brand, but target-brand yogurt isn’t very good, definitely not worth the few cents you save by buying it